For the launch of the new Twingo, Renault asked for playful and very dynamic animations to show every part and feature of the car. Working with Arpel Films, we produced six videos, each one longer than a minute.
The biggest challenge was the green on green art direction: a green car in a green world. We placed every light precisely to make the car pop out of its set.
All the 3D was made in Blender from the provided car models. With that much footage to deliver, we built an optimised pipeline, from easy-to-use rigging to render optimisation.
