Kube and Pill

Identity

We kept the original logo and rebuilt everything around it. Complementary gradients carry the idea of animation and stand for the different types of events happening during the festival.

Concept diagram linking three audiences (professionals and artists, design students, locals and kids) to ideas like creative references, gradients and mixed media, ending on the concept "Creativity overflowing", a clash between minimalism and maximalism.

Colour and material board: red gradient for talks and staff, blue for exhibitions and artists, green for concerts and visitors, each paired with a 3D shape, plus a warm grey scale and concrete, Les Nefs, dot grid and timeline textures.

Typography specimen for Sagace by Alexandre Créquer, showing the uppercase alphabet and numbers in black and grey.

Space design

The festival takes place in Nantes, inside Les Nefs, a former industrial complex turned into an open space with conference rooms and a club for concerts. We designed the whole identity with this place in mind.

Interior of Les Nefs in Nantes, a former industrial hall with a glass roof, decorated with large gradient stars, a hanging square frame filled with colourful 3D shapes, a gradient arrow sign, beanbags and festival posters on the walls.

Print and pass design

The pass pushes the "creativity takes over" concept one step further. The audience is mostly kids, art students and designers, so every pass is handed out blank, to be personalised by its owner. Drawing tables with pencils from our sponsors are set up on site.

The festival runs for three days across several venues at once, so a clear program and map were essential. Flip the program over and it becomes a poster.

Four festival passes on concrete, each hand drawn by a different illustrator and signed Guijaune, Erika, Little Five and Lolonoké, with staff, speaker, artiste and étudiant gradient bands.

Three blank festival passes with a dotted square outline to draw in, labelled staff, speaker and étudiant with orange, green and blue gradient bands.

Close-up of a person in a yellow cap drawing on a festival pass with a blue pencil, on a pink table covered with markers and coloured pencils.

Person unfolding the program, showing a map of the festival venues next to a pattern of colourful 3D shapes.

Person in denim shorts holding the Motion Motion program, with sponsor logos on the cover.

Person holding the Motion Motion poster for 17 to 19 May 2026 in Nantes, covered in 3D gradient icons like arrows, cursors, a magnifying glass, a mouse and a character in a suit.

Merch and goodies

We had a lot of fun with the merch, hiding creative software references in every object. Each visitor gets a sheet of stickers to customise them. The three keyframe icons and the festival logo are the base for all clothing items. Metal pins were the logical choice for the DIY spirit.

We also designed promotional material to display all over the city.